We’re seeing huge changes in this climate as to how people consume media and it’s become make-or-break for brands on social.

There’s now an increased expectation from your customers. They want to hear from your brand to be informed on what’s happening, and more generally on social for stories that comfort, reassure, or entertain.
Remember that complete absences are noticed by consumers whilst at the same time, the wrong message is putting some brands on blacklists with consumers vowing to avoid any brands that have struck the wrong tone at this time.

KEEP TALKING

This is not the time to go silent. Your customers need to hear from you regardless of whether you're currently selling or your stores are open. It's about building your brand.

Get the tone right

Be sensitive and cautious with the wording. The wrong message is putting some brands on blacklists with consumers vowing to avoid any brands that have struck the wrong tone at this time.

offer Free delivery

If you are selling onine, promote your free delivery message. This is the most popular online purchase driver.