This week we’re sharing an infographic we’ve found useful in demonstrating both the dramatic increase in media consumption during COVID-19, as well as the core consumption differences by generation. While the data is from the States, we find it’s entirely reflective of what we’re seeing here in New Zealand.

With at least another two weeks to go of level 3, we expect these increased media consumption levels to remain the same, along with the trends in the channel types being preferred across the different age groups.