Connecting the dots...

Stage 1

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  • Building an intimate understanding of every client – people, market, opportunities, and challenges
  • Transitioning media and the buying process
  • Identifying and achieving any quick media wins
  • Establishing a simple high-level business-insights data flow
  • Monitoring high-level media sales results and media plans

Stage 2
Integration & enhancement

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  • Customer data analysis
  • Sales and advertising performance analysis
  • Re-planning and placement of media
  • Review and renegotiation of media prices
  • Catchment, network (as required), and market analysis

Stage 3
On-going optimisation

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  • Constant monitoring of results
  • Continuous testing of new ideas and approaches
  • On-going evaluation and negotiation of media prices