Media Co - smart thinking, smarter choices

We are an independent media and marketing house with a really simple philosophy – your advertising investment shouldn’t be an exercise in hope and belief.

Quite simply, advertising must be an accountable investment.

We are proud to challenge outmoded models of media buying, to get the best commercial outcomes for our clients.

We are always working on our clients’ sides of the table and we make it our business to understand their business and do what’s right for them.

We believe that smarter thinking provides you with smarter choices. Take a look at how our SMART services can help you:

Strategic Thinking

We can put all the smarts in the world into measurement and media planning and execution – but none of that works unless there is a strong, coherent, and compelling strategy. We use proprietary processes and marketing systems to develop and challenge your thinking and plans, bringing this to life through our Media, Analytics, Results Forecasting and Technology services to deliver the strategies that work – for you. Read on to learn more about how we can help.

Media Planning and Buying

Media Co plans and buys media with industry-leading expertise in TV, Radio, Press, Outdoor, Digital and more. Our ‘Direct Buying Model' creates and implements media solutions that deliver our clients’ business objectives. Direct means total transparency for you - no commissions, no junkets on your time and budget, and total remuneration based on your business performance.

Analytical Investigation

We analyse your Media and Response data to identify where your advertising is working – and where it isn’t. The choice is yours – bespoke project-based investigations, or longer-term engagements incorporating our online reporting tools. The net result – clients typically achieve a 15-40% efficiency gain.

Results Forecasting

We build and implement client-specific statistical models that forecast commercial results based on media advertising plans and historical business performance data. Using these tools we optimise advertising scenarios to maximise client results.

Technology Solutions

We have devised and created a number of proprietary web-served Media Reporting tools that show the direct impact your media strategy is having on your business performance. Each is fully customisable, forming a platform to create the information and knowledge for smarter advertising decisions.

“The Media Co team understand what drives our business. It’s their commercial acumen, IP and extensive media knowledge that set them apart. They are truly focused on generating the best returns for our shareholders, which they deliver by pushing our media spend to its maximum effect.”

Farnaz Zemke, Marketing Manager Smith & Smith